Key roles ←

Product Owner

I develop digital products and information systems from identifying a need and shaping the product vision through release, metrics and subsequent iterations. I manage the roadmap, backlog and priorities, bringing business, users and the technical team together. My technical background helps me make product decisions with architecture, data, integrations, cost and delivery constraints in mind.

Product Owner

What I can take on

Shape the product vision

  • I study the business problem, users, existing processes and the market. I define which problem the product should solve, who it is for, what value it creates and how it should evolve.

Build the roadmap and priorities

  • I split product development into a core, stages and further directions. I set the sequence based on user and business value, mandatory requirements, budget, deadlines, risks, dependencies and team capacity.

Manage the Product Backlog

  • I turn needs, ideas and feedback into a manageable queue of product work. I refine the content with analysts and the technical team, determine readiness for development and define the scope of upcoming iterations and releases.

Turn a need into a testable solution

  • I do not pass an unprocessed request straight to development. A need goes through interviews, requirements formalisation, user scenarios, systems analysis, prototyping and acceptance criteria. Development receives a task with clear intent and an expected result.

Align business, users and the team

  • I organise collaboration between the customer, end users, analysts, developers, designers, QA, DevOps and external technology partners. I reconcile conflicting interests and shape a reasoned product decision.

Manage MVP, scope and releases

  • I define the smallest complete user scenario that already creates value. I lock release boundaries, prevent new ideas from endlessly expanding scope and move further development into later iterations.

Measure outcomes and evolve the product

  • I define success indicators before launch and continue monitoring after release. I use product metrics, statistics and user feedback to identify issues, change priorities and discover new directions for growth.

Experience and results

2007

TIK Region

Defined the product concept and development priorities. Studied legislation and agency processes to distinguish shared requirements from regional specifics. Coordinated modules for citizen reception and electronic queues, social records, benefit calculations, a citizen portal displaying accrued benefits and appointment booking, reporting, statistical analysis and interagency exchange.

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Functions

  • Product vision
  • Roadmap and backlog management
  • Requirements and regulatory analysis
  • Stakeholder alignment
  • Acceptance and iterative delivery

Results

  • Regional versions were built on a shared core, adapting modules to local processes. New federal requirements were implemented consistently across regions, while useful local solutions informed common product development. All listed functions were in production use.
2014

Sweet Georgia

Defined a single point of entry for travellers. Started with an information portal in Russian, English and Georgian, then developed services based on incoming enquiries and practical experience of organising trips. Defined the capabilities of the tour builder, catalogues, booking services and partner accounts. Developed themed sections and subdomains, regional and attraction information, and accommodation, excursion and transport offerings.

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Functions

  • Product vision
  • Product discovery
  • Roadmap and backlog management
  • Experiments and iterative releases
  • Product analytics

Results

  • The portal became a platform for planning and organising trips. Organisers assembled tours from a shared database of routes, hotels, restaurants and transport. Travellers received detailed daily itineraries, photographs, service options and prices for different group sizes. The guide services later gave rise to a separate project, GuideInfo, at the request of the Association of Guides of Georgia.
2008

e-City

Helped define the e-City concept and development plans. Agreed its evolution from a data exchange gateway with regional authorities into a suite of municipal services. Oversaw the initiative alongside other social-sector products.

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Functions

  • Product vision
  • Requirements and regulatory analysis
  • Roadmap and scope planning
  • Budget and effort prioritisation
  • Stakeholder alignment

Results

  • Developed modules for citizen social records and social accounts, request handling, electronic queues, targeted assistance, service eligibility and payment preparation. Created solutions for guardianship, children’s holiday programmes and kindergarten enrolment. The housing initiative later became the separate My Home product.
2019

GuideInfo.ge

Worked with tourism businesses and the guide community to define scenarios for a standalone service built on Sweet Georgia. Defined how guides presented themselves and their excursions, travellers selected providers, and agencies booked guides and prepared trips with them. Translated requests into development tasks and discussed design and functionality with participants. The product implemented open registration for guides and travellers, assessment badges in cooperation with a tourism school, post-order reviews and ratings from 0 to 5. Search took account of guides' languages and operating areas down to municipality level.

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Functions

  • Product discovery
  • Market and competitor benchmarking
  • Product prioritisation
  • Development resource planning
  • Post-release product development

Results

  • The service operated on subscriptions: it was free for travellers, while guides and agencies purchased access for a defined period. Guides had three tiers: up to three excursions; up to ten excursions and online consultations; or unrestricted access. Excursions could be ordered in advance, with reservation confirmations and vouchers. Travellers paid for services on site.

Competencies and tools

Launch and implementation: 16 · Analysis and design artifacts: 19

Product management and growth

Analysis and requirements

Communication and teams

Launch and implementation

Planning and management

Working practices

Analytics and metrics

Integrations

Analysis and design artifacts

Testimonials and recommendations

I worked closely with Yuriy Tomaev on the development and implementation of the Citizen Social Passport system — TIK Region — in the Novosibirsk Region. Yuriy established effective working relationships across the ministry’s departments and contributed to technical and contractual documentation, as well as materials for public procurement tenders. He worked personally with district offices, helping staff adopt the new system and manage the transition. His involvement helped us complete the implementation in a very short time. Yuriy brings people together around a shared goal, has excellent organisational skills and always keeps his word. I recommend him as a reliable leader who can take complex projects forward and turn commitments into results.
Раиса Ануфриева Deputy Minister of Social Development of the Novosibirsk Region 2005 - 2019
The "E-City" project has integrated seamlessly into the city's development program and the municipality's incorporation into the region's unified information environment. It is gratifying to note that the development team—under the direct leadership of Yu. Tomaev—consistently operated at the intersection of technology and municipal governance. The project was distinguished by a thorough analysis of both the region's IT infrastructure and local business processes, the ability to formulate sound development plans, and the successful introduction of a unified information environment concept into municipal operations. In this instance, the city administration and the development team understood each other perfectly and worked in close coordination.
Сергей Крыжановский Deputy Head of the City Administration 2013 - 2015
We first met Yuriy when he was visiting Georgia as a tourist. Later, seeing how he was developing Sweet Georgia, we approached him with the idea of an application that would help guides connect with tourists and with one another. Yuriy proposed the concept and took responsibility for organising the project, turning our needs and ideas into a working product. He led the development, travelled throughout most of Georgia, met with guides, gave presentations and discussed the application with us. I particularly value his attention to our needs and his ability to find sensible compromises. Yuriy knows how to bring people together around an idea and see it through to completion.
Rusudan Japaridze Head of the community of guides in Georgia 2014 — present
Yury is the foundation of our entire project. His vision, his ability to gather various methods, secure funding, and bring people together made it possible to build a major project—starting from virtually nothing, just a conversation. It has grown into something far more than a website; it now encompasses the country’s tourism industry, international partners, volunteers from various nations, and government agencies. It has been truly amazing!
Gocha Diasamidze Founder From 2014 to the present

Let’s discuss the task

None of these roles is an exact match? Write to me — we can discuss your task and choose a suitable way to work together.

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